Our Most Sustainable Collection Yet | The Goods Mandate SS25
A Rigorous Benchmark: The Goods Mandate SS25
At Good Man Brand, minimizing our impact on the planet is central to our design and manufacturing decisions. With each season, we strive to do better—for our customers, our community, and the Earth. As we launch our Spring/Summer 2025 collection, we're proud to share a milestone that marks a powerful leap forward: 100% of our apparel and footwear this season are crafted using only "Better" and "Best" materials, as defined by our internal sustainability index, the Goods Mandate.
What is the Goods Mandate?
The Goods Mandate is our internal benchmark for evaluating the impact of materials. It helps shape design and manufacturing decisions.
It features a three-tiered system:
- BASIC: Conventional materials like traditional cotton and leather that have a higher environmental impact.
- BETTER: More responsible options such as Better Cotton and leather from Silver-rated Leather Working Group (LWG) tanneries.
- BEST: The highest-performing sustainable materials on the market, including GOTS-certified organic cotton, GRS-certified recycled cashmere, and leather from Gold-rated LWG tanneries.
The SS25 Scorecard: 100% Better & Best, % Basic
Spring/Summer 2025 marks the first time in our brand’s history that none of our products fall under the Basic category. That means:
- 0% Basic materials
- 24.4% Better materials
- 75.6% Best materials
This shift is especially meaningful because we also raised the bar internally. The SS25 Goods Mandate was more stringent than ever, incorporating new standards and supplier requirements.
How We Got Here
This didn’t happen overnight. Here’s a snapshot of our journey:
- Spring 2023: 83.6% of our apparel used Better or Best materials
- Fall 2023: That number climbed to 93.9% for apparel
- Spring 2024: We hit 96.3% in apparel
- Fall 2024: With the introduction of measuring footwear, we hit 80.3% across both apparel and footwear
- Spring 2025: 100% across both apparel and footwear
Our mission isn’t perfection—it’s progress. And with each season, we prove that sustainable innovation doesn’t have to come at the expense of premium quality or standout design.
Behind the Materials
You’ll find these upgraded materials woven into everything we do:
- GOTS-certified organic cotton: Naturally grown, chemical-free, and safe for people and planet.
- LWG-certified leather: Ethically sourced, with reduced water and chemical usage.
- Responsible Wool Standard-certified merino: High-performance and high-principle.
Every product in this collection was made in partnership with more responsible factories that align with our environmental and social standards.
We stay committed to our ongoing policy to never use fur, non-ethically sourced leather, vinyl, PVC, polyurethane leather, or muled-wool
A Word From Our Leadership
“Sustainability is more than a buzzword—it’s a responsibility,” said Therese Hayes, CEO and chief sustainability officer of Good Man Brand and board chair of Fashion Revolution Canada. “This achievement proves that quality, fashion-forward design and sustainable design can go hand in hand.”
Mission at the Core of What We Do
- 3% of net profits from every purchase, after product cost, is donated to the Why Not You Foundation in support of marginalized youth
- We are proudly B-Corp certified, using the power of business as a force for social, environmental, and economic good
- To learn more, please visit Our Mission page. Look Good, Feel Good, Do Good.
